I've been asked this question a number of times since I started my business. The short answer is: Because it made you ask! But, beyond that there are a couple of reasons. Aristotle, for one. His law of identity, stated in this way, means that everything that exists has a unique nature, which cannot be avoided or denied. Ayn Rand used it as the cornerstone of her philosophy of Objectivism. To me it means: there are no mysteries that cannot be solved with the proper dedication and focus. Also: there is no use in evading reality, because it's gonna happen no matter what you do, brother.
Secondly, 'A' happens to be the first note I tune on a piano, and it's the same 'A' each and every time.
I temper this seemingly intractable viewpoint by paying heed to a favorite quote from the guitarist Robert Fripp, viz. "Things are not as they seem. But neither are they otherwise."
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